Transform insights into growth. Increase app installs and hit your LTV
goals with the #1 measurement partner.
Measure accurately on iOS
Get a full view of performance with a SKAN solution that
provides accurate, granular measurement while keeping you compliant and your
customers’ data private
Kickstart app growth
Land your first installs and boost app marketing ROI backed by
powerful attribution and deep links and intuitive reporting and analytics
Scale user acquisition
Identify the highest-performing elements of every UA campaign
and optimize your acquisition efforts with industry-leading measurement
tools.
Increase engagement & LTV
Turn data insights into personalized experiences that retain
more of the right users and boost their lifetime value to increase your
app’s revenue.
It’s easy to make good choices when you have good insights
Our open platform provides the
measurement, analytics, engagement, and fraud protection technologies you need to get the
answers to all of your questions, and make good choices for your business and customers.
Can you accurately measure your marketing while protecting customer privacy?
Bringing in new customers is great. Getting accurate insights while protecting your
customers’ privacy is even better. Our privacy-preserving measurement and cost
aggregation technologies give you insights you can count on
across channels, platforms, and devices.
Can you build a winning creative strategy that is based on performance data and AI
insights?
When it comes to building a winning creative formula, leveraging performance data and AI
is crucial. With our AI-powered solution, you can harness the power of data and advanced
technology to create a creative strategy that
is supported by reliable performance metrics and valuable AI-driven insights.
Do you have the tools to turn your insights into actions?
Not all marketing activities are created equal. Our analytics suite simplifies complex
data and gives you a unified view of campaign performance so you can make better, faster
marketing choices at every stage of the customer
journey.
Can you create exceptional experiences that keep customers engaged?
To succeed, you need to meet your customers where they are. Our customer experience and
engagement suite, powered by a reliable deep linking engine, lets you create
personalized journeys that increase conversions and return
on experience.
Is your budget safe from mobile ad fraud?
Bots and click farms aren’t going to generate revenue (for you). That’s why you need a
comprehensive fraud protection solution to make sure you’re investing in the right
channels, and only measuring and paying for real actions.
We believe that you can increase customer privacy and provide
exceptional experiences. Our solutions for iOS 14 (and beyond) are turning challenges
into new opportunities
Powering insights and experiences for forward-thinking teams around the world
What sets us apart
When brands make good choices for their customers by respecting their privacy and providing
exceptional experiences, they create deeper, more rewarding relationships. Here’s how we
help you make that happen:
Start with privacy as a
givenPrivacy is a basic human right for
everyone, everywhere. That’s why we chose to create a new industry standard for
privacy and security to ensure your customers’ data is protected and your
business is compliant.
Provide unmatched,
trusted insightsThe insights that matter are the
ones that you can trust and act on. Our platform gives you the accurate and
actionable insights that help you build better customer relationships.
Take a
customer-obsessed approachDoing the right thing takes
courage. Our independent, unbiased, privacy-first approach allows us to provide
exceptional experiences for you, so you can do the same for your customers.
Create technologies
that enable innovationThe only constant is change. Our
open, flexible platform helps you drive innovation for your customer through
privacy-preserving technologies, and a connected ecosystem of partners.